In politics, emotional manipulation or just "showmanship", one way of placing yourself in a higher position is to play with images. For example; going into the 'bosses' or principals office there is generally a big desk signifying authority. Being behind that desk can be intimidating or at the very least have an authoritative presence.
Another example if of the effect of a stage on an audience... by setting up a stage above a crowd for a concert you create an impression of being 'larger then life', for the band (add some lights and some flames for greater effect :))
Notice the variety of images in the following video...
Glenn Beck demonstrates how President Obama should have addressed America. (00:44)
In hypnosis this is called a...actually I forget what its called but basically in storytelling you can use quotes to say stuff to a person that you wouldn't say in real life(kinda like a putting words of wisdom into a childs story of a puppy).
Notice what he does: He faces away from the camera and says what he thinks the president should have said then he switches to another camera and speaks as if he were the president. i.e. he steps into the Presidents shoes and pretends to be President... basically, the opposite of what Clint Eastwood did when he was chatting with the empty chair but with Fox News's special effects. Special effects have a trance like quality to them, just like the special effects in a movie has an effect on you so can special effects in News or talk shows thus making them more appealing and less likely to be examined and more likely to accept these views wholesale.
I repeat... In any good entertainment show or movie you have to find a way to draw the audience in with your showmanship, capturing their imaginations in such a way that they are transfixed to the TV... in other words, by "blowing thier minds" (it also helps to just say 'this will blow your mind' again and again so all viewers already enraptured will simply get blown whether he has anything of substance to say or not).
Moment of Zen -Glenn Beck Blows Your Mind Glenn Beck plans to blow your mind. (00:39)
Note:Given Glenn Beck's record it's hard to imagine him having anything of substance to say. Everything seems to be contorted, possibly by his very strange beliefs. So he has to use special anchors (such as repeating 'your mind will get blown' etc.) to get his regular audience to experience what he wants them to.
In the particular religion Glenn Beck belongs to it is understood that at a certain point you can make it to"Apostle". Obviously, missionary goals would be involved to claim such a title. One tactic used by priests since the advent of the Roman Catholic Church is fear. In particular, fear of hell coupled with an enemy to blame everything on as a scapegoat.