At 2:24 Jon Stewart brings up the fundamental proof that Us "News" Media isn't dealing in news but speculation. It's like sitting around a campfire and speculating what the sounds in the dark night could be. It's fun but it can't even remotely be called news.
Notice how the speculation begins with 'what if there are 2 or 3 shooters', its like saying what if the sky falls or an asteroid falls to earth... would we have a Bruce Willis to protect us? what would we do if we didn't? Once again, it's not news it but just random campfire scarring tactic for fun (ghost stories)... only this is done during a serious incident on a "news" channel.
When the "news" media talks of reports (as of today, Nov 3) they seem to be referring to rumors and only rumors. Once again, rumor doesn't constitute news.
HERE ARE THE 3 BIG MEDIA CHANNELS ENGAGED ARGUMENTS, WHICH NOT ONLY BECOMES THE MAIN MODE OF THIER FOLLOWERS BEHAVIOR BUT ALSO HELPS PROMOTE ERRONEOUS INFORMATION
NOW, NORMALLY, EVEN WITH THIS DAFFY DUCK & PORKY PIG STYLE "NEWS" REPORTING THERE IS AN ANCHOR REPORTING ON THE NEW AT A DISTANCE...
CNN's unique take from the 3 Main Media "News" Outlets is to sound tense and describe stuff they see like they are doing one of those home movie type movies like the blair witch project (spin-offs of this style of movie was a zombie type and a Godzilla type, forgot thier names)... basically a kinda movie but without anything interesting in it... the goal seems to be to make a standard crime scene area look like a preparation for defense from an alien invasion or something like that. Basically, CNN's STYLE OF REPORTING INVOLVE RUNNING AROUND IN A SORT OF PANIC AS IF THE KY REALLY WAS FALLING!
2:20 The whole 'how large is the building thing' when the building i right in front of them seem to be a tactic to fill time a it turn out there' no alien invasion in progress jut one of the thousand of shooting that happen every year in the States.
3:00 Again a filling time tactic by Wolf Blitzer trying to draw conclusions from clothing. Nonsensical unless he was looking for an angle to demonize Goths or Luke Skywalker (he dresses in black in "Return Of The Jedi" and most, if not all, the books after the movie ended).
5:50 'The peculation is like a compulsion' Jon Stewart - Answer, Yes. It's a marketing strategy. Fox News has one (liberal haters), MNBC has one (GOP haters) & so CNN, the third leg of the GOP media, needs an angle as well. So they pick panic as if we are about to get stormed by aliens or just found ourselves in some woods with a witch hunting us.
6:4 By saying what we are telling you 'might be wrong' CNN covers it' back for the last Daily Show segment o being the mot busted name in news. That' a fact. My point is that this fear creating or just boring speculation IS thier marketing strategy to fight Fox & MNBC for a larger share of viewers within thier already established limits.